AI Search

AI Overviews

AI Overviews are Google's generative AI summaries that appear at the top of search results for many informational and commercial queries, citing 3–10 source pages.

AI Overviews now appear on ~25% of US queries and are growing. To get cited: lead with a definition block, use FAQ schema, include comparison tables, and target long-tail queries with clear intent. Click-through to cited sources is down ~30% on AI-Overview queries — meaning brand recognition and direct visits matter more than ever.

Related terms

Generative Engine Optimization (GEO)

Optimizing content so LLMs cite it verbatim in AI answers.

Google Business Profile (GBP)

Google's free business listing in Maps and Search.

Featured snippets

The boxed answer at the top of Google results.

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