GEO & AI Search Glossary

Optimizing content so LLMs cite it verbatim in AI answers.

A knowledge graph of named entities and their relationships.

Google's entity card in search results.

Optimizing for direct-answer surfaces like AI chat and voice.

The boxed answer at the top of Google results.

A markdown file that tells AI engines what your site is about.

Google's generative search summaries at the top of results.

Bots that gather web content for LLM training and citations.

Structured data that makes content machine-readable.

Structured data that marks up Q&A content.

Marks sections of a page as suitable for voice assistants.

Structured data for physical or service-area businesses.

Matching Name, Address, Phone across every citation.

Google's free business listing in Maps and Search.

Mentions of a business's NAP across the web.

A file that tells crawlers which URLs to fetch.

Generating thousands of targeted pages from structured data.

Depth of coverage on a subject across many connected pages.

Links between pages on the same site.

The clickable words in a hyperlink.