Local SEO

NAP consistency

NAP consistency means a business's Name, Address, and Phone number appear identically across every directory, citation, and schema instance — including Google Business Profile, Bing Places, Yelp, and the business website.

Inconsistent NAP is the #1 ranking blocker for local businesses. Even small variations (Suite vs Ste, abbreviated street types, different phone formats) confuse search engines about whether two listings reference the same entity. Audit your top 20 citations quarterly and fix mismatches first — it usually outperforms link-building for local rankings.

Related terms

LocalBusiness schema

Structured data for physical or service-area businesses.

Google Business Profile (GBP)

Google's free business listing in Maps and Search.

Local citations

Mentions of a business's NAP across the web.

Ready to actually rank in AI search?

Local Pages generates GEO-optimized landing pages for any local business in minutes.

Start free