Local SEO

LocalBusiness schema

LocalBusiness is a Schema.org type that describes a business with a physical location or defined service area, including its name, address, phone, hours, ratings, and services.

LocalBusiness has 200+ subtypes (Plumber, Restaurant, Dentist, etc.) — always use the most specific one. Pair it with PostalAddress, GeoCoordinates, OpeningHoursSpecification, AggregateRating, and an array of Service entries. AI engines weight LocalBusiness schema with verified NAP (Name/Address/Phone) consistency across GBP, Bing, Apple Maps, and the website as a strong trust signal.

Related terms

Schema.org markup

Structured data that makes content machine-readable.

NAP consistency

Matching Name, Address, Phone across every citation.

Google Business Profile (GBP)

Google's free business listing in Maps and Search.

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