Local Pages
Schema

Schema.org markup

Schema.org markup is a vocabulary of structured-data tags (usually embedded as JSON-LD) that describe page content to search engines and AI crawlers in a machine-readable format.

Common types for local businesses: LocalBusiness, Organization, Service, FAQPage, HowTo, Speakable, BreadcrumbList, AggregateRating, and Review. Schema doesn't directly boost rankings, but it dramatically improves extractability — pages with valid FAQPage schema are 3–5x more likely to appear in AI Overviews. Always validate with Google's Rich Results Test before shipping.

Last reviewed on by the Local Pages editorial team.

Related terms

FAQPage schema

Structured data that marks up Q&A content.

LocalBusiness schema

Structured data for physical or service-area businesses.

Speakable schema

Marks sections of a page as suitable for voice assistants.

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