Local Pages

GEO & AI Search Glossary

The working vocabulary for Generative Engine Optimization, Answer Engine Optimization, and modern local SEO — written for operators, not academics.

GEO

Generative Engine Optimization (GEO)

Optimizing content so LLMs cite it verbatim in AI answers.

Entity graph

A knowledge graph of named entities and their relationships.

Knowledge Panel

Google's entity card in search results.

AEO

Answer Engine Optimization (AEO)

Optimizing for direct-answer surfaces like AI chat and voice.

Featured snippets

The boxed answer at the top of Google results.

AI Search

llms.txt

A markdown file that tells AI engines what your site is about.

AI Overviews

Google's generative search summaries at the top of results.

AI crawlers

Bots that gather web content for LLM training and citations.

Schema

Schema.org markup

Structured data that makes content machine-readable.

FAQPage schema

Structured data that marks up Q&A content.

Speakable schema

Marks sections of a page as suitable for voice assistants.

Local SEO

LocalBusiness schema

Structured data for physical or service-area businesses.

NAP consistency

Matching Name, Address, Phone across every citation.

Google Business Profile (GBP)

Google's free business listing in Maps and Search.

Local citations

Mentions of a business's NAP across the web.

SEO

robots.txt

A file that tells crawlers which URLs to fetch.

Programmatic SEO

Generating thousands of targeted pages from structured data.

Topical authority

Depth of coverage on a subject across many connected pages.

Internal linking

Links between pages on the same site.

Anchor text

The clickable words in a hyperlink.