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Local SEO

Local citations

Local citations are online mentions of a business's Name, Address, and Phone number on directories, review sites, and industry-specific platforms — they verify business existence to search engines.

Tier-1 citations (Google Business Profile, Bing Places, Apple Maps, Yelp, Facebook) are non-negotiable. Tier-2 are industry directories (HomeAdvisor for trades, Avvo for lawyers, Healthgrades for medical). Volume matters less than consistency — 30 perfectly-matched citations beat 200 inconsistent ones.

Last reviewed on by the Local Pages editorial team.

Related terms

NAP consistency

Matching Name, Address, Phone across every citation.

Google Business Profile (GBP)

Google's free business listing in Maps and Search.

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