Local Pages
SEO

Anchor text

Anchor text is the visible, clickable text in a hyperlink — it signals the destination page's topic to search engines and AI crawlers.

For internal links, use descriptive anchor text that names the destination topic ('answer engine optimization guide' beats 'click here'). For external backlinks, over-optimization (exact-match anchors on every link) triggers Penguin algorithm penalties — natural profiles mix branded, generic, partial-match, and URL anchors.

Last reviewed on by the Local Pages editorial team.

Related terms

Internal linking

Links between pages on the same site.

Topical authority

Depth of coverage on a subject across many connected pages.

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