Local Pages
SEO

Topical authority

Topical authority is a ranking concept describing how comprehensively a website covers a subject area through interconnected pages, signaling expertise to search engines and AI engines.

AI engines weight topical authority heavily because depth-of-coverage correlates with reliability. The pattern: one hub page per topic + 10–50 supporting pages linking inward + an entity graph connecting related topics. Sites with strong topical clusters get cited in AI answers even when individual pages have weaker backlink profiles.

Last reviewed on by the Local Pages editorial team.

Related terms

Internal linking

Links between pages on the same site.

Entity graph

A knowledge graph of named entities and their relationships.

Programmatic SEO

Generating thousands of targeted pages from structured data.

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