Local Pages
GEO

Entity graph

An entity graph is a structured network of named entities (people, places, organizations, products, services) and the relationships between them — search engines and LLMs use entity graphs to disambiguate references and assess topical depth.

Pages that explicitly mention related entities (brands, certifications, neighborhoods, software, integrations) outrank pages of the same word count that don't. The technique: extract the top 20 entities for your topic from Wikipedia, your competitors, and Google's Knowledge Panel, then weave them naturally into your copy. Pair with Organization, Place, and sameAs schema.

Last reviewed on by the Local Pages editorial team.

Related terms

Topical authority

Depth of coverage on a subject across many connected pages.

Schema.org markup

Structured data that makes content machine-readable.

Knowledge Panel

Google's entity card in search results.

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