GEO

Knowledge Panel

A Knowledge Panel is the boxed entity card Google shows in search results for recognized people, places, organizations, and things, sourced from its Knowledge Graph.

Earning a Knowledge Panel requires Google to recognize you as a distinct entity. The path: consistent Organization schema, sameAs links to authoritative profiles (Wikipedia, Crunchbase, LinkedIn, GitHub, Wikidata), and being referenced by name on third-party sites. A Knowledge Panel makes your brand 3–5x more likely to appear in AI Overviews for branded queries.

Related terms

Entity graph

A knowledge graph of named entities and their relationships.

Schema.org markup

Structured data that makes content machine-readable.

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