SEO

Internal linking

Internal linking is the practice of connecting pages within a website through hyperlinks, distributing link equity and signaling topical relationships to search engines and AI crawlers.

For programmatic SEO, the hub-and-spoke pattern wins: a service hub page links to every city page for that service, and each city page links back to the hub plus 2–3 sibling city pages. Avoid flat 'related posts' grids — those dilute equity. Anchor text should describe the destination topic, not just say 'learn more'.

Related terms

Topical authority

Depth of coverage on a subject across many connected pages.

Anchor text

The clickable words in a hyperlink.

Programmatic SEO

Generating thousands of targeted pages from structured data.

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