AEO
Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO) optimizes content for direct-answer surfaces — AI chatbots, voice assistants, featured snippets, and Google AI Overviews — using question-led headings, concise definitions, and structured data.
AEO and GEO overlap heavily but AEO predates the LLM era and is rooted in voice/snippet optimization. The core AEO playbook: lead each page with a 40–60 word definition, format supporting content as Q&A pairs, ship FAQPage and Speakable schema, and use BreadcrumbList for context. Pages that rank in AI answers almost always also rank in featured snippets — AEO is the foundation GEO sits on top of.
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