AEO

Featured snippets

A featured snippet is the boxed direct answer Google displays at the top of search results, extracted from a ranking page — formats include paragraph, list, table, and video.

Featured snippets are the precursor to AI Overviews and use overlapping ranking signals. To win them: target a question query, lead the answer in the first 40–60 words, use the exact question as an H2, and structure supporting content as a list or table. Snippet ownership boosts AI Overview citation rate by ~2x.

Related terms

Answer Engine Optimization (AEO)

Optimizing for direct-answer surfaces like AI chat and voice.

AI Overviews

Google's generative search summaries at the top of results.

Schema.org markup

Structured data that makes content machine-readable.

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